Customer Relationship Management (CRM) with SD Fundamentals

Customer Relationship Management (CRM) with SD Fundamentals


The SAP CRM is a course which enables to maintain customer data centrally and allows the employees to access information from any department. Sales employees can access all the available information and therefore provide top quality customer service.

CRM consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.


  • Please note that VPN is used for SAP Server Connectivity. This VPN has been tested on Apple and Windows OS (Operating Systems). IIBS will help you to troubleshoot but IIBS does not guarantee to fix all of your computer problems. Your virus protection, your computer internal policies need to be changed by you.
  • Apple computers and Operating System generally works but IIBS support mainly Windows Operating Systems. Please note Windows XP generally works but is no longer in the supported platform.

Course Contents:
Sales and Distribution (3 Days-18 hours)

Master data Customer master
Customer-material info record
Field control in the customer master
Material master
Organizational structures Organizational units and organizational structures in sale

Customer Relationship Management (CRM)

Competency Topic
CRM Base Customizing Actions
Activity Management
Business partner
CRM Billing
Organizational Management
Partner Processing
Pricing Fundamentals
Product master
Transactional Processing
CRM Middleware Data Exchange with Mobile Clients
Data Exchange with non-SAP Systems
Data Exchange with R/3 Backend
Middleware-Setup and -Maintenance
Monitoring of the Middleware
SAP CRM Solution Architecture
Foundation & Architecture
mySAP CRM Analytics
mySAP CRM Channel Management
mySAP CRM Field Applications
mySAP CRM Implementation & Operation
mySAP CRM Interaction Center
mySAP CRM Marketing
mySAP CRM Sales
mySAP CRM Service

To Know about certification, please visit the below link